Marrying Email Marketing And Customer Relationship Management To Increase Profitability
Email marketing has long been known as a cost efficient tool for delivering your messages instantly and for being a key driver of web traffic, but when done correctly, email marketing also helps effectively manage and grow a customer base. Customer relationship management (CRM) refers to the ways in which companies manage […]
The link between the Internet of Things and CRM
These days many buyers of products that connect to the Internet worry about the privacy of their data. And as the so-called Internet of Things expands, organizations are going to have to think about the trade-offs between a number of competing goals. Read more…
Why Your Small Business Needs CRM
Using customer data and trends derived from CRM, the benefits of using CRM software are two-fold: the ability to provide customized offerings to different customers and deliver highly-targeted marketing campaigns. For instance, by analyzing data, such as customers’ shopping habits, CRM can help determine when and which customers will receive promotional materials […]
5 Ways to Improve Your CRM
Whether you’re just launching or in your third year of business, you won’t succeed without loyal customers and brand ambassadors. Customer relationships and feedback are essential, but you need to understand how to toe the line between respectfully receiving feedback and giving in to every request. The customer might always be right, […]
What the Wizard of Oz Can Teach Companies About CRM
Customer Relationship Management (CRM) is key to a business’s success. The industry, however, is at the cusp of innovation and change, making a company’s ability to keep up equally important. CRM solutions are at a transition. Whereas businesses once adopted CRM solutions based on industry trends, newer solutions aim to better speak […]
Is Your Small Business Ready for a CRM Solution?
Customer relationship management (CRM) is a business strategy designed to enable faster, more informed sales and marketing decisions based on a holistic view of its customers through data gathering. While most startups with a very small team can handle CRM internally with basic programs like Excel, things may begin to get overwhelming […]
Watch Out: This CRM App Just Got Very Personal
Ever get an email, open it, and decide you’ll deal with it later? Of course you have. Would you behave differently if the sender was notified that you had opened his email, but failed to respond? This theoretical question may be a new reality. Earlier today, Streak – a customer relationship management […]
How to Choose the Best CRM Software
Choosing the right customer relationship management (CRM) software isn’t easy. Because CRM enables businesses to gain a competitive edge by letting them effectively manage customer relationships before, during and after the sale, the CRM industry is rapidly growing, giving rise to a slew of vendors hoping to take advantage of this budding […]