What the Wizard of Oz Can Teach Companies About CRM





Customer Relationship Management (CRM) is key to a business’s success. The industry, however, is at the cusp of innovation and change, making a company’s ability to keep up equally important.

CRM solutions are at a transition. Whereas businesses once adopted CRM solutions based on industry trends, newer solutions aim to better speak to a company’s customer base and provide salespeople with the exact tools they need to succeed.

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