Why Your Small Business Needs CRM
Using customer data and trends derived from CRM, the benefits of using CRM software are two-fold: the ability to provide customized offerings to different customers and deliver highly-targeted marketing campaigns. For instance, by analyzing data, such as customers’ shopping habits, CRM can help determine when and which customers will receive promotional materials […]
What the Wizard of Oz Can Teach Companies About CRM
Customer Relationship Management (CRM) is key to a business’s success. The industry, however, is at the cusp of innovation and change, making a company’s ability to keep up equally important. CRM solutions are at a transition. Whereas businesses once adopted CRM solutions based on industry trends, newer solutions aim to better speak […]
How to Choose the Best CRM Software
Choosing the right customer relationship management (CRM) software isn’t easy. Because CRM enables businesses to gain a competitive edge by letting them effectively manage customer relationships before, during and after the sale, the CRM industry is rapidly growing, giving rise to a slew of vendors hoping to take advantage of this budding […]