Why Your Small Business Needs CRM

http://www.businessnewsdaily.com/5604-crm-benefits.html

 

 

 

Using customer data and trends derived from CRM, the benefits of using CRM software are two-fold: the ability to provide customized offerings to different customers and deliver highly-targeted marketing campaigns.

For instance, by analyzing data, such as customers’ shopping habits, CRM can help determine when and which customers will receive promotional materials and whether those materials should be sent by mail or email marketing.

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