What the Wizard of Oz Can Teach Companies About CRM
Customer Relationship Management (CRM) is key to a business’s success. The industry, however, is at the cusp of innovation and change, making a company’s ability to keep up equally important.
CRM solutions are at a transition. Whereas businesses once adopted CRM solutions based on industry trends, newer solutions aim to better speak to a company’s customer base and provide salespeople with the exact tools they need to succeed.