Marrying Email Marketing And Customer Relationship Management To Increase Profitability
Email marketing has long been known as a cost efficient tool for delivering your messages instantly and for being a key driver of web traffic, but when done correctly, email marketing also helps effectively manage and grow a customer base. Customer relationship management (CRM) refers to the ways in which companies manage […]
Watch Out: This CRM App Just Got Very Personal
Ever get an email, open it, and decide you’ll deal with it later? Of course you have. Would you behave differently if the sender was notified that you had opened his email, but failed to respond? This theoretical question may be a new reality. Earlier today, Streak – a customer relationship management […]