Exceeding Customer Expectations: The Role of CRM
A study published in the Journal of Computer-Mediated Communication discussed the role of CRM and customer loyalty, and came to an interesting conclusion: While sophisticated Web sites – Web 2.0 – play a role in engaging consumers, their loyalty will not grow without the effective use of CRM. The study […]
Why Your Small Business Needs CRM
Using customer data and trends derived from CRM, the benefits of using CRM software are two-fold: the ability to provide customized offerings to different customers and deliver highly-targeted marketing campaigns. For instance, by analyzing data, such as customers’ shopping habits, CRM can help determine when and which customers will receive promotional materials […]
Making the right connections, made easy with CRM
You’ve probably heard that user adoption is one key to CRM success. If you can’t get your staff to log in and use it, then you don’t have a viable customer relationship management solution. And, while there are many things I can do for my clients, one thing I can’t do is […]
Benefits of CRM Software and How to Choose a Platform
Forming and maintaining relationships with customers is one of the most important aspects of any business. Without positive relationships, it’s hard to thrive in any industry and long-term success can be jeopardized. That’s why it’s so advantageous to implement a customer relationship management (CRM) system into your operations. The primary […]
21st Century CRM and Customer Experience: Challenges and Benefits
A major issue with CRM is that it is not a simple strategy that completely relies on technology alone, but the landscape is rather complex and punctured with pitfalls. Growing customer knowledge and sophistication poses huge challenges before an organisation’s CRM efforts. This is because, today, customer empowerment and accessibility to information […]