What is the difference between Contact Management and CRM?
In an age of short attention spans, busy schedules and smart phones, we continue to see the use of acronyms in simplifying industry terms, but this can sometimes lead to a poor understanding of the actual meaning and implications behind these phrases. An example is the use of “CRM” (Customer Relationship Management) to describe all Contact Management systems. In fact there is a difference between a true CRM and a Contact Management system. Many software vendors use these two terms interchangeably. This post explores the differences between Contact Management and CRM systems, and will hopefully help you to make better decisions when evaluating software.