Marrying Email Marketing And Customer Relationship Management To Increase Profitability
Email marketing has long been known as a cost efficient tool for delivering your messages instantly and for being a key driver of web traffic, but when done correctly, email marketing also helps effectively manage and grow a customer base. Customer relationship management (CRM) refers to the ways in which companies manage […]
Is Your Small Business Ready for a CRM Solution?
Customer relationship management (CRM) is a business strategy designed to enable faster, more informed sales and marketing decisions based on a holistic view of its customers through data gathering. While most startups with a very small team can handle CRM internally with basic programs like Excel, things may begin to get overwhelming […]