How to Choose the Best CRM Software
Choosing the right customer relationship management (CRM) software isn’t easy. Because CRM enables businesses to gain a competitive edge by letting them effectively manage customer relationships before, during and after the sale, the CRM industry is rapidly growing, giving rise to a slew of vendors hoping to take advantage of this budding […]
Making the right connections, made easy with CRM
You’ve probably heard that user adoption is one key to CRM success. If you can’t get your staff to log in and use it, then you don’t have a viable customer relationship management solution. And, while there are many things I can do for my clients, one thing I can’t do is […]
9 Signs That Youre a Real Estate Contact Management Expert
Practicing effective real estate contact management is key to maximizing your success as a REALTOR®. Below are nine signs that you’re mastering this area of your business: 1. You have birthdays for a lot of the people in your real estate database and wish them a Happy Birthday when the time […]
What is the difference between Contact Management and CRM?
In an age of short attention spans, busy schedules and smart phones, we continue to see the use of acronyms in simplifying industry terms, but this can sometimes lead to a poor understanding of the actual meaning and implications behind these phrases. An example is the use of “CRM” (Customer […]
You Know You Need a CRM System When You Have a BONA
These days CRM system are more than just sales force automation; they are a central place for all information about the people and organisations you do business with and the interactions with them. Moreover, a good CRM system will have a workflow engine in it to help manage the processes of […]
What will CRM look like in 2015?
The next generation of CRM begins with the premise that the database starts full. It should constantly uncover everything it can about your prospects and customers. It should monitor website updates, news, public filings, posts to social networks, technology vendors, job openings and new hires. This is data you could […]
Benefits of CRM Software and How to Choose a Platform
Forming and maintaining relationships with customers is one of the most important aspects of any business. Without positive relationships, it’s hard to thrive in any industry and long-term success can be jeopardized. That’s why it’s so advantageous to implement a customer relationship management (CRM) system into your operations. The primary […]
Is Your Sales Force Being Sabotaged By Your CRM?
What do our salespeople see when they open their screens? If the information is more company-focused than customer-focused, you have a big problem. A good CRM tool delivers useful analytics and reports. But don’t make the mistake of letting the tail wag the dog. The ultimate purpose of capturing customer information […]