Why Your Small Business Needs CRM

Why Your Small Business Needs CRM

      Using customer data and trends derived from CRM, the benefits of using CRM software are two-fold: the ability to provide customized offerings to different customers and deliver highly-targeted marketing campaigns. For instance, by analyzing data, such as customers’ shopping habits, CRM can help determine when and which customers will receive promotional materials […]

Is Your Small Business Ready for a CRM Solution?

Is Your Small Business Ready for a CRM Solution?

      Customer relationship management (CRM) is a business strategy designed to enable faster, more informed sales and marketing decisions based on a holistic view of its customers through data gathering. While most startups with a very small team can handle CRM internally with basic programs like Excel, things may begin to get overwhelming […]

The Difference Between a Contact Management and CRM Solutions

The Difference Between a Contact Management and CRM Solutions

          What is the difference between a Contact Management and CRM solution? Why is it important? Will someone tell me in plain English what it all means? In plain English, the difference is that a Contact Management solution is primarily an information management system that can enable you to be more […]

You Know You Need a CRM System When You Have a BONA

You Know You Need a CRM System When You Have a BONA

        These days CRM system are more than just sales force automation; they are a central place for all information about the people and organisations you do business with and the interactions with them. Moreover, a good CRM system will have a workflow engine in it to help manage the processes of […]

Importance of CRM Systems for Startups

Importance of CRM Systems for Startups

      Big businesses frequently invest in CRM (Customer Relationship Management) systems, but it’s equally important for small businesses and startups to have them, too. CRMS help manage a company’s customer information data files by storing, organizing, and managing your contact details. Here are a few reasons why a CRM is a wise choice […]