Is Google Getting Into The Social CRM business?
Relax, CRM vendors. Google is not getting into the customer relationship management business (CRM) anytime soon. But they should. Google seems to understand the Social CRM needs of small and medium sized companies better than most. Users are able to opt out of this feature. And if your company uses Google Apps, […]
Is Your Sales Force Being Sabotaged By Your CRM?
What do our salespeople see when they open their screens? If the information is more company-focused than customer-focused, you have a big problem. A good CRM tool delivers useful analytics and reports. But don’t make the mistake of letting the tail wag the dog. The ultimate purpose of capturing customer information […]