Whether you’re just launching or in your third year of business, you won’t succeed without loyal customers and brand ambassadors. Customer relationships and feedback are essential, but you need to understand how to toe the line between respectfully receiving feedback and giving in to every request. The customer might always be right, […]
What do our salespeople see when they open their screens? If the information is more company-focused than customer-focused, you have a big problem. A good CRM tool delivers useful analytics and reports. But don’t make the mistake of letting the tail wag the dog. The ultimate purpose of capturing customer information […]