Like every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting prospects. No doubt, you’ve collected friends, followers and likes on Facebook, Twitter and other platforms.
But, if you’re not taking your social customer relationship management (CRM) program past that point, you might not be aware of all the ways you can multiply the payoff of those Facebook likes and Twitter followers.
A smart and sophisticated social CRM strategy can inspire brand evangelism, collect user data and proactively shape the public conversation about your business.
Often, when companies are still new to social CRM, their sales teams are the chief beneficiaries. Yet marketers can benefit, too, by gathering valuable interest/attribute data and putting it to use on a real-time level.