The Difference Between a Contact Management and CRM Solutions

http://www.business2community.com/customer-experience/difference-contact-management-crm-solutions-plain-english-2-0669799#!LSqiV

 

 

 

 

 

What is the difference between a Contact Management and CRM solution? Why is it important? Will someone tell me in plain English what it all means?

In plain English, the difference is that a Contact Management solution is primarily an information management system that can enable you to be more productive in cultivating relationships. CRM is a sales, marketing and business system for tracking and improving performance.

Do you need one more than the other? Potentially depending on your business and what sales and marketing you do.

Can you use both? Absolutely. (For what it is worth, I use Outlook, Contactually and Salesfore.com)

Should you use both? Yes. I firmly believe that they have independent benefits and because they can be typically be integrated, they can be more powerful.

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