Is Google Getting Into The Social CRM business?

Is Google Getting Into The Social CRM business?

      Relax, CRM vendors. Google is not getting into the customer relationship management business (CRM) anytime soon. But they should. Google seems to understand the Social CRM needs of small and medium sized companies better than most. Users are able to opt out of this feature. And if your company uses Google Apps, […]

Managing the customer lifecycle process: the case for consolidating CRM, ORM and social media

Managing the customer lifecycle process: the case for consolidating CRM, ORM and social media

      Many digital agencies are guilty of creating pockets of excellence within their production units that are good, but cannot combine their collective strength to be truly great. Integrating CRM, ORM and social media into a collective unit will improve customer insights, allow for optimisation of media channels and create opportunities to engage […]