Benefits of CRM Software and How to Choose a Platform
Forming and maintaining relationships with customers is one of the most important aspects of any business. Without positive relationships, it’s hard to thrive in any industry and long-term success can be jeopardized. That’s why it’s so advantageous to implement a customer relationship management (CRM) system into your operations. The primary […]
Is Your Sales Force Being Sabotaged By Your CRM?
What do our salespeople see when they open their screens? If the information is more company-focused than customer-focused, you have a big problem. A good CRM tool delivers useful analytics and reports. But don’t make the mistake of letting the tail wag the dog. The ultimate purpose of capturing customer information […]