Managing the customer lifecycle process: the case for consolidating CRM, ORM and social media

Managing the customer lifecycle process: the case for consolidating CRM, ORM and social media

      Many digital agencies are guilty of creating pockets of excellence within their production units that are good, but cannot combine their collective strength to be truly great. Integrating CRM, ORM and social media into a collective unit will improve customer insights, allow for optimisation of media channels and create opportunities to engage […]

6 Things You Should Not Miss While Running Facebook Ads

6 Things You Should Not Miss While Running Facebook Ads

      Facebook is the most highly used social medium and the best way to get the word out on your Facebook page, is Facebook Ads. There are a lot of gimmicks in the advertising world, but to get attention from potential customers in one vast platform is Facebook which has more than 1.15+ […]

How to Choose the Best CRM Software

How to Choose the Best CRM Software

      Choosing the right customer relationship management (CRM) software isn’t easy. Because CRM enables businesses to gain a competitive edge by letting them effectively manage customer relationships before, during and after the sale, the CRM industry is rapidly growing, giving rise to a slew of vendors hoping to take advantage of this budding […]

What is the difference between Contact Management and CRM?

What is the difference between Contact Management and CRM?

          In an age of short attention spans, busy schedules and smart phones, we continue to see the use of acronyms in simplifying industry terms, but this can sometimes lead to a poor understanding of the actual meaning and implications behind these phrases.  An example is the use of “CRM” (Customer […]

What will CRM look like in 2015?

What will CRM look like in 2015?

          The next generation of CRM begins with the premise that the database starts full. It should constantly uncover everything it can about your prospects and customers. It should monitor website updates, news, public filings, posts to social networks, technology vendors, job openings and new hires. This is data you could […]

Benefits of CRM Software and How to Choose a Platform

Benefits of CRM Software and How to Choose a Platform

          Forming and maintaining relationships with customers is one of the most important aspects of any business. Without positive relationships, it’s hard to thrive in any industry and long-term success can be jeopardized. That’s why it’s so advantageous to implement a customer relationship management (CRM) system into your operations. The primary […]

Is Your Sales Force Being Sabotaged By Your CRM?

Is Your Sales Force Being Sabotaged By Your CRM?

        What do our salespeople see when they open their screens? If the information is more company-focused than customer-focused, you have a big problem. A good CRM tool delivers useful analytics and reports. But don’t make the mistake of letting the tail wag the dog. The ultimate purpose of capturing customer information […]

Best Contact Management Applications

Best Contact Management Applications

    Your contact list is growing larger every day, and so are the number of email addresses, instant messaging handles, and phone numbers your contacts use. That means you’d do well to find the best tool for managing your contacts before your contact list gets out of hand. Gmail/Google Contacts (Web-based) Popular for its […]