Second time around: Falling back in love with CRM

Second time around: Falling back in love with CRM

      It is a truth universally acknowledged that your first CRM deployment is more likely to fail than succeed – 63% of CRM initiatives fail according to a 2013 survey by Merkle Group Inc. Just like your first love, despite the hopes, excitement and expectation, a mixture of naivety and youthful exuberance means […]

Marrying Email Marketing And Customer Relationship Management To Increase Profitability

Marrying Email Marketing And Customer Relationship Management To Increase Profitability

      Email marketing has long been known as a cost efficient tool for delivering your messages instantly and for being a key driver of web traffic, but when done correctly, email marketing also helps effectively manage and grow a customer base. Customer relationship management (CRM) refers to the ways in which companies manage […]

The link between the Internet of Things and CRM

The link between the Internet of Things and CRM

    These days many buyers of products that connect to the Internet worry about the privacy of their data. And as the so-called Internet of Things expands, organizations are going to have to think about the trade-offs between a number of competing goals. Read more…

Why Your Small Business Needs CRM

Why Your Small Business Needs CRM

      Using customer data and trends derived from CRM, the benefits of using CRM software are two-fold: the ability to provide customized offerings to different customers and deliver highly-targeted marketing campaigns. For instance, by analyzing data, such as customers’ shopping habits, CRM can help determine when and which customers will receive promotional materials […]

5 Ways to Improve Your CRM

5 Ways to Improve Your CRM

      Whether you’re just launching or in your third year of business, you won’t succeed without loyal customers and brand ambassadors. Customer relationships and feedback are essential, but you need to understand how to toe the line between respectfully receiving feedback and giving in to every request. The customer might always be right, […]

What the Wizard of Oz Can Teach Companies About CRM

What the Wizard of Oz Can Teach Companies About CRM

      Customer Relationship Management (CRM) is key to a business’s success. The industry, however, is at the cusp of innovation and change, making a company’s ability to keep up equally important. CRM solutions are at a transition. Whereas businesses once adopted CRM solutions based on industry trends, newer solutions aim to better speak […]

Is Your Small Business Ready for a CRM Solution?

Is Your Small Business Ready for a CRM Solution?

      Customer relationship management (CRM) is a business strategy designed to enable faster, more informed sales and marketing decisions based on a holistic view of its customers through data gathering. While most startups with a very small team can handle CRM internally with basic programs like Excel, things may begin to get overwhelming […]

Watch Out: This CRM App Just Got Very Personal

Watch Out: This CRM App Just Got Very Personal

      Ever get an email, open it, and decide you’ll deal with it later? Of course you have. Would you behave differently if the sender was notified that you had opened his email, but failed to respond? This theoretical question may be a new reality. Earlier today, Streak – a customer relationship management […]