Second time around: Falling back in love with CRM

http://www.cloudcomputing-news.net/news/2014/feb/27/second-time-around-falling-back-love-crm/

 

 

 

It is a truth universally acknowledged that your first CRM deployment is more likely to fail than succeed – 63% of CRM initiatives fail according to a 2013 survey by Merkle Group Inc. Just like your first love, despite the hopes, excitement and expectation, a mixture of naivety and youthful exuberance means the first foray into CRM is unlikely to stand the test of time.

The reality is that first time around mistakes will be made, and the results may be less satisfying than expected. Be honest: with the first CRM deployment, no business knows exactly what to expect and where it will go in the future.

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