Telemarketing means to be in contact with a lot of people. Usually, companies wait to get noticed and for people to approach them first. This is not a good practice if a company wants to expand their reach and increase their profit. The company needs to be proactive in advertising and one tool that can provide them with an advantage to do so is with the use of a contact database. The database of contacts gives the initiative of getting in contact with the right people to advertise leads that contain the names and title associated with their line of business and all other contact information that would garner the interest of these people with the products and services the company is advertising. Acquiring a contact database can enable a company to ensure its success and reach its goals with a faster route. It does not only save a company a considerable amount of time, but also save up on resources as well since a company is reprieved of the task of finding fresh leads since the database of contacts has already done it for them.