What is the difference between Contact Management and CRM?

What is the difference between Contact Management and CRM?

          In an age of short attention spans, busy schedules and smart phones, we continue to see the use of acronyms in simplifying industry terms, but this can sometimes lead to a poor understanding of the actual meaning and implications behind these phrases.  An example is the use of “CRM” (Customer […]

You Know You Need a CRM System When You Have a BONA

You Know You Need a CRM System When You Have a BONA

        These days CRM system are more than just sales force automation; they are a central place for all information about the people and organisations you do business with and the interactions with them. Moreover, a good CRM system will have a workflow engine in it to help manage the processes of […]

What will CRM look like in 2015?

What will CRM look like in 2015?

          The next generation of CRM begins with the premise that the database starts full. It should constantly uncover everything it can about your prospects and customers. It should monitor website updates, news, public filings, posts to social networks, technology vendors, job openings and new hires. This is data you could […]

Benefits of CRM Software and How to Choose a Platform

Benefits of CRM Software and How to Choose a Platform

          Forming and maintaining relationships with customers is one of the most important aspects of any business. Without positive relationships, it’s hard to thrive in any industry and long-term success can be jeopardized. That’s why it’s so advantageous to implement a customer relationship management (CRM) system into your operations. The primary […]

Is Your Sales Force Being Sabotaged By Your CRM?

Is Your Sales Force Being Sabotaged By Your CRM?

        What do our salespeople see when they open their screens? If the information is more company-focused than customer-focused, you have a big problem. A good CRM tool delivers useful analytics and reports. But don’t make the mistake of letting the tail wag the dog. The ultimate purpose of capturing customer information […]

The 9Billion #CRM Debacle | Smart Selling Tools Blog

The 9Billion #CRM Debacle | Smart Selling Tools Blog

    If your sales organization is highly mobile, CRM may no longer be the best tool for the mobile rep to use. Not that you should ditch CRM altogether, just don’t make your mobile Salesforce use it as their main interface for inputting or retrieving data. Use a tool like Front Row Solutions to […]

Ways You Need To Beef Up Your Social CRM Program

Ways You Need To Beef Up Your Social CRM Program

        Like every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting prospects. No doubt, you’ve collected friends, followers and likes on Facebook, Twitter and other platforms. But, if you’re not taking your social customer relationship management (CRM) program past that point, you […]

Using CRM for Restaurants to Increase Customer Retention

Using CRM for Restaurants to Increase Customer Retention

      It’s a busy night in your restaurant -all the tables are booked and more customers are lined up while waiters are occupied serving meals and clearing tables. The kitchen is firing on all cylinders. Managers are working the floor making sure things are running smoothly. At the end of the night, the […]