Managing the customer lifecycle process: the case for consolidating CRM, ORM and social media

Managing the customer lifecycle process: the case for consolidating CRM, ORM and social media

      Many digital agencies are guilty of creating pockets of excellence within their production units that are good, but cannot combine their collective strength to be truly great. Integrating CRM, ORM and social media into a collective unit will improve customer insights, allow for optimisation of media channels and create opportunities to engage […]

Using Social Media Management Tools to Save Time

Using Social Media Management Tools to Save Time

      Ever wonder how businesses continue to post on social media channels throughout the night and on the weekends? More than likely, these businesses are using a third-party social media tool that allows them to schedule their posts ahead of time on many different channels. Small business and nonprofit owners are time-starved and […]