Second time around: Falling back in love with CRM

Second time around: Falling back in love with CRM

      It is a truth universally acknowledged that your first CRM deployment is more likely to fail than succeed – 63% of CRM initiatives fail according to a 2013 survey by Merkle Group Inc. Just like your first love, despite the hopes, excitement and expectation, a mixture of naivety and youthful exuberance means […]

5 Ways to Improve Your CRM

5 Ways to Improve Your CRM

      Whether you’re just launching or in your third year of business, you won’t succeed without loyal customers and brand ambassadors. Customer relationships and feedback are essential, but you need to understand how to toe the line between respectfully receiving feedback and giving in to every request. The customer might always be right, […]

How to Choose the Best CRM Software

How to Choose the Best CRM Software

      Choosing the right customer relationship management (CRM) software isn’t easy. Because CRM enables businesses to gain a competitive edge by letting them effectively manage customer relationships before, during and after the sale, the CRM industry is rapidly growing, giving rise to a slew of vendors hoping to take advantage of this budding […]

The 9Billion #CRM Debacle | Smart Selling Tools Blog

The 9Billion #CRM Debacle | Smart Selling Tools Blog

    If your sales organization is highly mobile, CRM may no longer be the best tool for the mobile rep to use. Not that you should ditch CRM altogether, just don’t make your mobile Salesforce use it as their main interface for inputting or retrieving data. Use a tool like Front Row Solutions to […]

Ways You Need To Beef Up Your Social CRM Program

Ways You Need To Beef Up Your Social CRM Program

        Like every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting prospects. No doubt, you’ve collected friends, followers and likes on Facebook, Twitter and other platforms. But, if you’re not taking your social customer relationship management (CRM) program past that point, you […]

Using CRM for Restaurants to Increase Customer Retention

Using CRM for Restaurants to Increase Customer Retention

      It’s a busy night in your restaurant -all the tables are booked and more customers are lined up while waiters are occupied serving meals and clearing tables. The kitchen is firing on all cylinders. Managers are working the floor making sure things are running smoothly. At the end of the night, the […]

4 Ways CRM Software for Sales Increase Revenues

4 Ways CRM Software for Sales Increase Revenues

      With the continual introduction of competitors into the market, it is imperative to stay ahead with a large base of loyal customers and their repeat purchases. The Cloud CRM Software is a cardinal pivot for all activities associated with sales in a firm such as automated lead conversions, sales quotas, opportunity pipeline […]

Discover Why Finding Your New CRM Is Not a Solo Project

Discover Why Finding Your New CRM Is Not a Solo Project

        I’ve been involved in project management since 1988, and without a shadow of a doubt the projects that are most likely to fail or need to be resuscitated by a collaborative team further down the line are the ones where someone has the bright idea to go it alone and force change […]