Exceeding Customer Expectations: The Role of CRM

Exceeding Customer Expectations: The Role of CRM

          A study published in the Journal of Computer-Mediated Communication discussed the role of CRM and customer loyalty, and came to an interesting conclusion: While sophisticated Web sites – Web 2.0 – play a role in engaging consumers, their loyalty will not grow without the effective use of CRM. The study […]

Why Your Small Business Needs CRM

Why Your Small Business Needs CRM

      Using customer data and trends derived from CRM, the benefits of using CRM software are two-fold: the ability to provide customized offerings to different customers and deliver highly-targeted marketing campaigns. For instance, by analyzing data, such as customers’ shopping habits, CRM can help determine when and which customers will receive promotional materials […]

Making the right connections, made easy with CRM

Making the right connections, made easy with CRM

        You’ve probably heard that user adoption is one key to CRM success. If you can’t get your staff to log in and use it, then you don’t have a viable customer relationship management solution. And, while there are many things I can do for my clients, one thing I can’t do is […]

Benefits of CRM Software and How to Choose a Platform

Benefits of CRM Software and How to Choose a Platform

          Forming and maintaining relationships with customers is one of the most important aspects of any business. Without positive relationships, it’s hard to thrive in any industry and long-term success can be jeopardized. That’s why it’s so advantageous to implement a customer relationship management (CRM) system into your operations. The primary […]

How Insurance Companies can Create a Compelling Brand Experience Using CRM

How Insurance Companies can Create a Compelling Brand Experience Using CRM

        Back in the day, things were way simpler – choices were easier to make because things were in black and white. However, today we are surrounded by greys. There was a time when filing insurance was a matter of pride, where customers were sure that their insurance companies would be there […]

21st Century CRM and Customer Experience: Challenges and Benefits

21st Century CRM and Customer Experience: Challenges and Benefits

      A major issue with CRM is that it is not a simple strategy that completely relies on technology alone, but the landscape is rather complex and punctured with pitfalls. Growing customer knowledge and sophistication poses huge challenges before an organisation’s CRM efforts. This is because, today, customer empowerment and accessibility to information […]

3 Reports in Your Real Estate Contact Management Software That Deliver Real Business Value

3 Reports in Your Real Estate Contact Management Software That Deliver Real Business Value

        If you’re using a real estate contact management software, you’re likely aware of the importance of using the software to generate key reports. These reports help you glean important insight into your business so you can make smarter business decisions moving forward. You may be thinking, “Which reports are the most […]

What are the Benefits of CRM Software For Your Business?

One of the main goals of CRM software is to go above and beyond in the areas of customer contact and relationship development. This is why it’s more than important to have a system in place that not only supports great customer relations but also makes it easier to connect with customers in the most […]