5 CRM Essentials IT Must Manage




Today, many IT executives are positioning themselves as trusted advisors to business teams. Their rationale: By encouraging business groups to select their own CRM software, frontline customer-facing personnel and their managers will feel greater ownership of the software they’ve selected, helping stoke user adoption and thus project success.

We’ve already seen this more advisory approach pay off at numerous organizations. Based on those success stories, we’ve found that for any organization that wants to empower business managers to take the lead, it’s essential when procuring CRM software — even if via the cloud — that IT executives bring their expertise to bear in the following five ways:

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