Care Management, Customer Service Must Converge

Care Management, Customer Service Must Converge

  It’s exciting to see more and more healthcare organizations starting to explore the integration of care management and CRM — and even strategic integrations among CM, CRM, and claims adjudication systems. We see this as a potential quantum leap forward in both improving operational efficiency and taking customer service to the next level. It’s […]

New CRM Trends Something Midsize IT Admins Need to Know

New CRM Trends Something Midsize IT Admins Need to Know

  Customer relationship management (CRM) software has passed the point where it’s “nice to have” for midsize businesses and moved on to being a necessity. But thanks to rapid growth in both cloud and virtualization markets, CRM trends are driving a quick pace in this portion of the tech industry, a pace that many IT […]

Top 3 Challenges Faced By Sales Reps Today

Top 3 Challenges Faced By Sales Reps Today

      There are many stumbling blocks sales reps face to sell more and increase overall revenue. Knowing how to deal with a bad situation will help reps be more productive. Let us now understand the top three difficulties faced by sales representatives. What is also noteworthy is, a cloud CRM software, helps eliminate […]

Exceeding Customer Expectations: The Role of CRM

Exceeding Customer Expectations: The Role of CRM

          A study published in the Journal of Computer-Mediated Communication discussed the role of CRM and customer loyalty, and came to an interesting conclusion: While sophisticated Web sites – Web 2.0 – play a role in engaging consumers, their loyalty will not grow without the effective use of CRM. The study […]

Second time around: Falling back in love with CRM

Second time around: Falling back in love with CRM

      It is a truth universally acknowledged that your first CRM deployment is more likely to fail than succeed – 63% of CRM initiatives fail according to a 2013 survey by Merkle Group Inc. Just like your first love, despite the hopes, excitement and expectation, a mixture of naivety and youthful exuberance means […]

11 Terrible CRM Systems For Your Company

11 Terrible CRM Systems For Your Company

        They are terrible when they are not implemented the right way. They are terrible when companies don’t appreciate that all of these magical applications are nothing but databases and don’t put the right processes in place to ensure that all interactions are entered into this database so that the data can […]

Marrying Email Marketing And Customer Relationship Management To Increase Profitability

Marrying Email Marketing And Customer Relationship Management To Increase Profitability

      Email marketing has long been known as a cost efficient tool for delivering your messages instantly and for being a key driver of web traffic, but when done correctly, email marketing also helps effectively manage and grow a customer base. Customer relationship management (CRM) refers to the ways in which companies manage […]

Is Google Getting Into The Social CRM business?

Is Google Getting Into The Social CRM business?

      Relax, CRM vendors. Google is not getting into the customer relationship management business (CRM) anytime soon. But they should. Google seems to understand the Social CRM needs of small and medium sized companies better than most. Users are able to opt out of this feature. And if your company uses Google Apps, […]